JoeAudio’s unofficial Super Bowl ad reviews


Everyone in the marketing biz has an opinion on the annual Super Bowl ads, and your local radio is probably filled this AM with experts offering their views — you may be one of ’em.  Today, I’d like to throw my 2 cents into the mix.

I’ve been fortunate to be part of an annual gathering with friends to watch the game; a good group who enjoy football & the friendships we have.  They are a group of people from all different walks of life — an average bunch of game viewers — which lends itself to some pretty unbiased reactions to Super Bowl ads.

Airing a spot in the Super Bowl is not your typical advertising situation:  it seems to be more about the spectacle of being there & being seen.  (Don’t get me wrong: a real stinker of a spot can really ruin your client’s day).   So in my opinion, gauging a great spot is all about the immediate reaction of the masses, and my Super Bowl party friends are just the group.

Super Bowl favorites – hands down, the Radio Shack “The 80’s Called…” spot got the biggest positive reaction:

Next up, Volkswagen’s “Engineer Gets His Wings” (…until the “rainbow” close):

No one could resist Budweiser’s “Puppy Love”:

Dannon Yogurt got good reviews for a great surprise ending:

Super Bowl stinker
– On the downside, Butterfinger’s was the creepiest & got the biggest “eeeew!” of the group:

There were plenty of other reactions to all the spots, both good & not-so-good.  Want to check out the rest of the ads?  You’ll find plenty of sites devoted to reviews, opinions, and more.   Here’s a simple site to watch the ads in relatively ‘opinion-free’ way


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